{"id":70,"date":"2010-03-08T18:58:39","date_gmt":"2010-03-08T09:58:39","guid":{"rendered":"http:\/\/www.commerce-design.net\/blog\/?p=70"},"modified":"2025-07-10T09:45:23","modified_gmt":"2025-07-10T00:45:23","slug":"%e9%9b%91%e8%aa%8c%e3%81%ab%e6%8e%b2%e8%bc%89%e3%81%95%e3%82%8c%e3%81%be%e3%81%97%e3%81%9f","status":"publish","type":"post","link":"https:\/\/www.commerce-design.net\/blog\/archives\/70","title":{"rendered":"\u96d1\u8a8c\u306b\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f"},"content":{"rendered":"<p>\u5742\u672c\u3067\u3059\u3002<\/p>\n<p>\u300c\u77e5\u308b\u4eba\u305e\u77e5\u308b\u3001\u96a0\u308c\u5bb6\u7cfb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u300d\u3092\u81ea\u79f0\u3057\u3066\u3044\u308b\u79c1\u3067\u3059\u304c\u3001\u5148\u65e5\u3001\u96d1\u8a8c\u306b\u8f09\u308a\u307e\u3057\u305f\u3002\u65e5\u7d4c\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u96d1\u8a8c\u3067\u3059\uff08\u5b9a\u671f\u8cfc\u8aad\u306e\u307f\uff09\u3002<br \/>\n<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">- \u76ee\u6b21 -<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E6%97%A5%E7%B5%8C%E3%83%8D%E3%83%83%E3%83%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%8E%B2%E8%BC%89%E3%81%95%E3%82%8C%E3%81%BE%E3%81%97%E3%81%9F\" >\u65e5\u7d4c\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E3%83%86%E3%83%BC%E3%83%9E%E3%81%AF%E3%80%8C%E5%A3%B2%E3%82%8C%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9_%E6%A5%BD%E5%A4%A9%E5%B8%82%E5%A0%B4%E3%81%AE%E7%A0%94%E7%A9%B6%E3%80%8D\" >\u30c6\u30fc\u30de\u306f\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u306e\u4f5c\u308a\u65b9 \u697d\u5929\u5e02\u5834\u306e\u7814\u7a76\u300d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E7%AB%B6%E4%BA%89%E6%BF%80%E5%8C%96%E3%81%AE%E4%B8%AD%E3%80%81%E6%99%AE%E9%80%9A%E3%81%AE%E5%BA%97%E3%81%8C%E7%94%9F%E3%81%8D%E6%AE%8B%E3%82%8B%E3%81%AB%E3%81%AF%EF%BC%9F\" >\u7af6\u4e89\u6fc0\u5316\u306e\u4e2d\u3001\u666e\u901a\u306e\u5e97\u304c\u751f\u304d\u6b8b\u308b\u306b\u306f\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E6%99%82%E9%96%93%E3%81%A8%E5%85%B1%E3%81%AB%E3%80%81%E3%81%A9%E3%81%AE%E5%88%86%E9%87%8E%E3%82%82%E7%AB%B6%E4%BA%89%E3%81%AF%E6%BF%80%E3%81%97%E3%81%8F%E3%81%AA%E3%82%8B\" >\u6642\u9593\u3068\u5171\u306b\u3001\u3069\u306e\u5206\u91ce\u3082\u7af6\u4e89\u306f\u6fc0\u3057\u304f\u306a\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E7%AB%B6%E4%BA%89%E3%81%8C%E6%BF%80%E3%81%97%E3%81%8F%E3%81%AA%E3%82%8B%E5%89%8D%E3%81%AB%E3%82%84%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%93%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b\u524d\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E7%9B%AE%E3%81%AE%E5%89%8D%E3%81%AE%E4%BD%9C%E6%A5%AD%E3%81%AB%E8%BF%BD%E3%82%8F%E3%82%8C%E3%81%9F%E3%81%BE%E3%81%BE%E3%80%81%E7%AB%B6%E4%BA%89%E3%81%8C%E6%BF%80%E5%8C%96%E3%81%99%E3%82%8B%E3%81%A8%E2%80%A6\" >\u76ee\u306e\u524d\u306e\u4f5c\u696d\u306b\u8ffd\u308f\u308c\u305f\u307e\u307e\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u3068\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.commerce-design.net\/blog\/archives\/70\/#%E5%88%A9%E7%9B%8A%E4%BD%93%E8%B3%AA%E3%81%AB%E3%81%AA%E3%82%8B%E3%82%88%E3%81%86%E3%80%81%E6%97%A9%E7%9B%AE%E3%81%AB%E3%80%8C%E4%BD%93%E8%B3%AA%E6%94%B9%E5%96%84%E3%80%8D%E3%82%92%E3%81%97%E3%82%88%E3%81%86\" >\u5229\u76ca\u4f53\u8cea\u306b\u306a\u308b\u3088\u3046\u3001\u65e9\u76ee\u306b\u300c\u4f53\u8cea\u6539\u5584\u300d\u3092\u3057\u3088\u3046<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%97%A5%E7%B5%8C%E3%83%8D%E3%83%83%E3%83%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%8E%B2%E8%BC%89%E3%81%95%E3%82%8C%E3%81%BE%E3%81%97%E3%81%9F\"><\/span>\u65e5\u7d4c\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u30c6\u30fc\u30de\u306f\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u306e\u4f5c\u308a\u65b9 \u697d\u5929\u5e02\u5834\u306e\u7814\u7a76\u300d\u3002<\/strong><strong>\u8868\u7d19\u53f3\u4e0b\u306e\u3001\u7b2c\u4e8c\u7279\u96c6\u3067\u3059\u3002<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-69\" title=\"h_nmg\" src=\"https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2010\/03\/h_nmg.jpg\" alt=\"\" width=\"200\" height=\"266\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%BC%E3%83%9E%E3%81%AF%E3%80%8C%E5%A3%B2%E3%82%8C%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9_%E6%A5%BD%E5%A4%A9%E5%B8%82%E5%A0%B4%E3%81%AE%E7%A0%94%E7%A9%B6%E3%80%8D\"><\/span>\u30c6\u30fc\u30de\u306f\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u306e\u4f5c\u308a\u65b9 \u697d\u5929\u5e02\u5834\u306e\u7814\u7a76\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b9f\u306f\u3001\uff11\u6708\u304f\u3089\u3044\u306b\u8a18\u8005\u306e\u65b9\u304b\u3089\u6253\u8a3a\u3092\u9802\u304d\u307e\u3057\u3066\u3002\u3002<\/p>\n<p>\u300c\u6700\u8fd1\u3001\u697d\u5929\u5e02\u5834\u5185\u306e\u7af6\u4e89\u304c\u7d50\u69cb\u6fc0\u3057\u3044\u307f\u305f\u3044\u3067\u3001<strong>\u300e\u30e1\u30ac\u30b7\u30e7\u30c3\u30d7\u3058\u3083\u306a\u3044\u666e\u901a\u306e\u5e97\u304c\u751f\u304d\u6b8b\u308b\u65b9\u6cd5\u300f<\/strong>\u3068\u304b\u3042\u308c\u3070\u6559\u3048\u3066\u9802\u304d\u305f\u3044\u3093\u3067\u3059\u300d<\/p>\n<p>\u30fb\u30fb\u3068\u3044\u3046\u304a\u8a71\u3060\u3063\u305f\u306e\u3067\u3001\u305d\u308c\u306f\u4f55\u3088\u308a\u5927\u4e8b\u306a\u3053\u3068\u3060\u3068\u601d\u3063\u3066\u3001\u6c17\u5408\u3044\u5165\u308c\u3066\u3001\uff12\u6642\u9593\u5ef6\u3005\u3054\u8aac\u660e\u3057\u307e\u3057\u305f\uff01<\/p>\n<p>\u304c\uff01<strong>\u8f09\u3063\u305f\u306e\u306f\uff11\uff10\u5206\u304f\u3089\u3044\u3067\u3055\u3089\u3063\u3068\u3057\u3083\u3079\u3063\u305f\u7b87\u6240\u3060\u3051\u3067\u3057\u305f\uff57\uff57<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AB%B6%E4%BA%89%E6%BF%80%E5%8C%96%E3%81%AE%E4%B8%AD%E3%80%81%E6%99%AE%E9%80%9A%E3%81%AE%E5%BA%97%E3%81%8C%E7%94%9F%E3%81%8D%E6%AE%8B%E3%82%8B%E3%81%AB%E3%81%AF%EF%BC%9F\"><\/span>\u7af6\u4e89\u6fc0\u5316\u306e\u4e2d\u3001\u666e\u901a\u306e\u5e97\u304c\u751f\u304d\u6b8b\u308b\u306b\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7269\u8db3\u308a\u306a\u3044\u3093\u3067\u3001\u558b\u3063\u305f\u5185\u5bb9\u3092\u4e00\u90e8\u3053\u3053\u3067\u66f8\u304d\u307e\u3059\u2026\u3002<\/p>\n<p>\u307e\u305a\u3001<em>\u8ab0\u3082\u9003\u308c\u3089\u308c\u306a\u3044\u300c\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b\u4ed5\u7d44\u307f\u300d<\/em>\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb\u4eba\u6c17\u306e\u5206\u91ce\u306f\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b<br \/>\n\u30fb\u3059\u308b\u3068\u3001\u4eba\u6c17\u5206\u91ce\u3092\u907f\u3051\u3066\u3001\u65b0\u3057\u3044\u5206\u91ce\u3092\u958b\u62d3\u3059\u308b\u4eba\u304c\u51fa\u3066\u304f\u308b<br \/>\n\u30fb\u305d\u308c\u3092\u898b\u3066\u3001\u305d\u306e\u65b0\u3057\u3044\u5206\u91ce\u306b\u4eba\u3005\u304c\u6bba\u5230\u3057\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b<br \/>\n\u30fb\u4ee5\u4e0b\u7e70\u308a\u8fd4\u3057<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%99%82%E9%96%93%E3%81%A8%E5%85%B1%E3%81%AB%E3%80%81%E3%81%A9%E3%81%AE%E5%88%86%E9%87%8E%E3%82%82%E7%AB%B6%E4%BA%89%E3%81%AF%E6%BF%80%E3%81%97%E3%81%8F%E3%81%AA%E3%82%8B\"><\/span>\u6642\u9593\u3068\u5171\u306b\u3001\u3069\u306e\u5206\u91ce\u3082\u7af6\u4e89\u306f\u6fc0\u3057\u304f\u306a\u308b<span 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class=\"link-card\">\n<div class=\"link-card-thumbnail\"><a href=\"https:\/\/www.commerce-design.net\/blog\/archives\/24\" class=\"link-card-thumbnail-link\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"link-card-thumb-image\" src=\"https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2009\/04\/hatoba_suihei.png\" alt=\"\"><\/a><\/div>\n<div class=\"link-card-content\">\n<div class=\"link-card-title\"><a href=\"https:\/\/www.commerce-design.net\/blog\/archives\/24\" target=\"_blank\" rel=\"noopener noreferrer\">\u7af6\u4e89\u6fc0\u5316\u306b\u75b2\u308c\u305f\u3089\u300c\u897f\u6d77\u5cb8\u300d\u3092\u76ee\u6307\u305d\u3046<\/a><\/div>\n<div class=\"link-card-excerpt\">\u3053\u3093\u306b\u3061\u306f\u3001\u5742\u672c\u3067\u3059\u3002 \u300c\u3044\u3084\uff5e\u3001\u6700\u8fd1\u58f2\u4e0a\u30ac\u30bf\u30ac\u30bf\u3067\u3059\u308f\u3002\u6628\u5bfe\u5272\u308c\u3066\u307e\u3059\u308f\u3002\u30e9\u30a4\u30d0\u30eb\u5897\u3048\u3059\u304e\u3066\u3002\u300d\u4eca\u65e5\u3001\u53e4\u3044\u77e5\u308a\u5408\u3044\u306e\u5e97\u9577\u3055\u3093\u304b\u3089\u3001\u305d\u3093\u306a\u8a71\u3092\u805e\u304d\u307e\u3057\u305f\u3002\u305d\u3093\u306a\u4eba\u591a\u3044\u3067\u3059\u306d\u3002 \u305f\u3060\u3001\u305d\u3082\u305d\u3082EC\u306f\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u3044\u306e\u3067\u3001\u30e9\u30a4\u30d0\u30eb\u304c\u5897\u3048\u306a\u3044\u306f\u305a\u304c\u7121\u3044\u3093\u3067\u3059\u3002\u3088\u3063\u3066\u3001\u73fe\u72b6\u7dad\u6301\u306e\u307e\u307e\u3067\u306f\u3001\u30e9\u30a4\u30d0\u30eb\u304c\u5897\u3048\u3001\u81ea\u7136\u306b\u58f2\u4e0a\u306f\u6e1b\u308a\u307e\u3059\u3002 \u5e02\u5834\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u3068\u304d\u306f\u3001\u7af6\u4e89\u6fc0\u5316\u30fb\u30b7\u30a7\u30a2\u4f4e\u4e0b\u3092\u300c\u96a0\u3057\u3066\u304f\u308c\u308b\u300d\u306e\u3067\u3001\u898b\u305f\u76ee\u4e0a\u306f\u58f2\u4e0a\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u3067\u3082\u3001\u6210\u719f\u671f\u306b\u5165\u308b\u3068\u3001\u58f2\u4e0a\u306f\u7dad\u6301\u3067\u304d\u307e\u305b\u3093\u3002\u300c\u4e0a\u6607\u6c17\u6d41\u304c\u5439\u3044\u3066\u3044\u308b\u4e2d\u3067\u306e\u73fe\u72b6\u7dad\u6301\u300d\u3068\u3044\u3046\u4f01\u696d\u306f\u3001\u6210\u719f\u671f\u306b\u5165\u308b\u3068\u58f2\u4e0a\u304c\u4e0b\u304c\u3063\u3066\u304f\u308b\u308f\u3051\u3067\u3059\u3002 \u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u6fc0\u5316\u5bfe\u7b56\u3068\u306f\uff1f \u3068\u3044\u3046\u308f\u3051\u3067\u3001\u7af6\u4e89\u6fc0\u5316\u5bfe\u7b56\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3059\u3002 \u4e71\u66b4\u306b\u5206\u3051\u308b\u3068\u5bfe\u7b56\u306f\uff12\u3064\u3067\u3059\u3002 \uff11.\u3000\u304a\u5e97\u306e\u529b\u3092\u9ad8\u3081\u308b \uff12.\u3000\u52dd\u3066\u308b\u571f\u4ff5\u3067\u6226\u3046\u3000\u2190\u4eca\u65e5\u306e\u8a71\u984c\u306f\u3053\u3063\u3061 \uff11\u3082\u3082\u3061\u308d\u3093\u5927\u4e8b\u3067\u3059\u3088\u3002\u3067\u3082\u30fb\u30fb\u3053\u306e\u73fe\u72b6\u3067<\/div>\n<\/div>\n<div class=\"link-card-footer\"><a href=\"https:\/\/www.commerce-design.net\/blog\/archives\/24\">EC\u30b3\u30f3\u30b5\u30eb\u5742\u672c\u306e\u30d6\u30ed\u30b0\u300cEC\u30d0\u30ab\u4e00\u4ee3\u300d<\/a><\/div>\n<\/div>\n<p><strong>\u6642\u9593\u3068\u5171\u306b\u7af6\u4e89\u306f\u6fc0\u3057\u304f\u306a\u308b\u3002\u3060\u304b\u3089\u65b0\u3057\u3044\u5206\u91ce\u3092\u958b\u62d3\u3059\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u305d\u3053\u3082\u7af6\u4e89\u304c\u767a\u751f\u3059\u308b\u3002<\/strong>\u3053\u308c\u306f\u4e16\u306e\u5e38\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AB%B6%E4%BA%89%E3%81%8C%E6%BF%80%E3%81%97%E3%81%8F%E3%81%AA%E3%82%8B%E5%89%8D%E3%81%AB%E3%82%84%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%93%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308b\u524d\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3058\u3083\u3042\u3001\u65b0\u3057\u3044\u5206\u91ce\u3092\u958b\u62d3\u3059\u308b\u4ee5\u5916\u306b\u306f\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u3068\u3044\u3046\u3068\u3001<strong>\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u3089\u306a\u3044\u3046\u3061\u306b<\/strong>\uff08\u65e2\u306b\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u3063\u3066\u3044\u3066\u3082\uff09<strong>\u4f53\u8cea\u3092\u6539\u5584<\/strong>\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5229\u76ca\u4f53\u8cea\u306b\u306a\u308b\u3053\u3068\u3002<\/p>\n<p>\u3056\u3063\u304f\u308a\u521d\u6b69\u7684\u306a\u8a71\u3060\u3051\u7533\u3057\u307e\u3059\u3068\u3001\uff12\u3064\u306e\u6307\u6a19\u304c\u5927\u4e8b\u3002<\/p>\n<p><strong>\u30fbLTV(Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u30ea\u30d4\u30fc\u30c8\u00d7\u5229\u76ca\u7387\u3067\u3069\u308c\u3060\u3051\u5132\u304b\u308b\u304b<br \/>\n\u30fbCPO(Cost Per Order\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09 \u65b0\u898f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u639b\u304b\u308b\u5ba3\u4f1d\u8cbb\u7528<\/strong><\/p>\n<p>\u300cLTV\uff08\u304a\u5ba2\u3055\u3093\uff11\u4eba\u304b\u3089\u306e\u5132\u3051\uff09\u300d\u306b\u5bfe\u3057\u3066\u300cCPO\uff08\u5ba3\u4f1d\u8cbb\uff09\u300d\u304c\u5c0f\u3055\u3044\u307b\u3069\u5132\u304b\u308b\u308f\u3051\u3067\u3059\u3002\u3060\u304b\u3089\u3001\u96c6\u5ba2\u3092\u5de5\u592b\u3057\u3066\u5ba3\u4f1d\u8cbb\u3092\u4e0b\u3052\u3064\u3064\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u3066\u5132\u3051\u3092\u5897\u3084\u3059\u3002\u7c21\u5358\u306a\u8a71\u3002<\/p>\n<p><a href=\"https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2010\/03\/photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-71\" style=\"vertical-align: middle;\" title=\"photo\" src=\"https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2010\/03\/photo-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2010\/03\/photo-300x224.jpg 300w, https:\/\/www.commerce-design.net\/blog\/wp-content\/uploads\/2010\/03\/photo.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"color: #808080;\">\u203b\u306a\u305c\u304b\u65e5\u7d4c\u30cd\u30c3\u30c8 \u30de\u30fc\u30b1\u306e\u8a18\u4e8b\u3067\u306f\u304a\u304b\u3057\u306a\u6570\u5b57\uff08CPO\u9ad8\u3059\u304e\uff01\uff09\u306b\u306a\u3063\u3066\u307e\u3059\u3002\u3002<br \/>\n\u3053\u308c\u79c1\u304c\u8a00\u3063\u305f\u6570\u5b57\u3058\u3083\u306a\u3044\u3067\u3059\u304b\u3089\u306d\u3002\u3002CPO\u306f\u3001LTV\u306e\u534a\u5206\u4ee5\u4e0b\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"color: #808080;\">\u203b\u3053\u306e\u67a0\u3060\u3051\u3058\u3083\u306a\u304f\u3066\u3001\u8a18\u4e8b\u672c\u6587\u306b\u3082\u79c1\u304c\u558b\u3063\u305f\u3053\u3068\u304c\u8f09\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E3%81%AE%E5%89%8D%E3%81%AE%E4%BD%9C%E6%A5%AD%E3%81%AB%E8%BF%BD%E3%82%8F%E3%82%8C%E3%81%9F%E3%81%BE%E3%81%BE%E3%80%81%E7%AB%B6%E4%BA%89%E3%81%8C%E6%BF%80%E5%8C%96%E3%81%99%E3%82%8B%E3%81%A8%E2%80%A6\"><\/span>\u76ee\u306e\u524d\u306e\u4f5c\u696d\u306b\u8ffd\u308f\u308c\u305f\u307e\u307e\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u3068\u2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3067\u3082\u3001\u76ee\u524d\u306e\u4f5c\u696d\u306b\u8ffd\u308f\u308c\u3066\u3001LTV\u3092\u4e0a\u3052\u308b\u5730\u9053\u306a\u4f5c\u696d\u306f\u304a\u308d\u305d\u304b\u306b\u306a\u308a\u304c\u3061\u3002<em>CPO \u306e\u5b89\u3055\u306b\u4f9d\u5b58\u3057\u3066\u5546\u58f2\u3057\u3066\u3044\u308b\u65b9\u304c\u591a\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/em>\uff08\u3053\u3053\u91cd\u8981\uff09\u305d\u3046\u3059\u308b\u3068\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066CPO\u304c\u9ad8\u9a30\u3059\u308b\u3068\u3001\u3082\u3046\u30a2\u30a6\u30c8\u3067\u3059\u3002<\/p>\n<p><strong>\u4e8b\u5b9f\u3001SOY\u53d7\u8cde\u5e97\u8217\u3055\u3093\u304c\u5012\u7523\u3057\u305f\u8a18\u4e8b\u3092\u898b\u308b\u3068\u3001\u5927\u62b5\u300c\u6b21\u7b2c\u306b\u5e83\u544a\u8cbb\u304c\u8ca0\u62c5\u3068\u306a\u308a\u2026\u300d\u306a\u3093\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u3002<\/strong>\u80cc\u7b4b\u304c\u5bd2\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%9B%8A%E4%BD%93%E8%B3%AA%E3%81%AB%E3%81%AA%E3%82%8B%E3%82%88%E3%81%86%E3%80%81%E6%97%A9%E7%9B%AE%E3%81%AB%E3%80%8C%E4%BD%93%E8%B3%AA%E6%94%B9%E5%96%84%E3%80%8D%E3%82%92%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u5229\u76ca\u4f53\u8cea\u306b\u306a\u308b\u3088\u3046\u3001\u65e9\u76ee\u306b\u300c\u4f53\u8cea\u6539\u5584\u300d\u3092\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u3068\u3044\u3046\u308f\u3051\u3067\u3001<strong>\u300c\u3082\u3063\u3068\u5b89\u3044\u5e83\u544a\u67a0\u306f\u3069\u3053\u3058\u3083\u30fc\u300d\u306a\u3093\u3066\u8a00\u3046\u524d\u306b\u3001\u65e9\u3081\u306e\u4f53\u8cea\u6539\u5584\u304c\u5927\u5207\u3067\u3059\u3088<\/strong>\u3001\u3068\u3044\u3046\u8a71\u3002\u307e\u3042\u3001\u4ed6\u306b\u3082\u8272\u3005\u3042\u308a\u307e\u3059\u3051\u3069\u306d\u3002\u30bd\u30ed\u30d0\u30f3\u4ee5\u5916\u306b\u5927\u5207\u306a\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3057\u3002<\/p>\n<p>\u3067\u3001\u5177\u4f53\u7684\u306b\u4f55\u3057\u305f\u3089\u3048\u3048\u306d\u3093\uff01\u3068\u3044\u3046\u65b9\u306f\u3001\u9577\u304f\u306a\u308b\u306e\u3067\u8a73\u3057\u304f\u306f\u62d9\u8457\uff08\uff14\u6708\u767a\u58f2\u4e88\u5b9a\uff09\u3092\u3054\u89a7\u4e0b\u3055\u3044\uff57\uff57<\/p>\n<p>\u304b\u3053\u3064\u3051\u3066\u672c\u306e\u5ba3\u4f1d\u3092\u3057\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u3059\u3044\u307e\u305b\u3093\u3002<strong>\u767a\u58f2\u65e5\u304c\u78ba\u5b9a\u3057\u305f\u3089\u3001\u307e\u305f\u5ba3\u4f1d\u3057\u307e\u3059^^;<\/strong><\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u3053\u306e\u65e5\u7d4c\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u304c\u3001\u540d\u524d\u306e\u901a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u8ca9\u4fc3\u30fb\u30de\u30fc\u30b1\u306e\u4e8b\u4f8b\u304c\u6e80\u8f09\u306e\u96d1\u8a8c\u3067\u3059\u3002<\/p>\n<p>\u4e00\u518a\uff13\uff10\uff10\uff10\u5186\u3061\u3087\u3044\u3068\u9ad8\u984d\u3067\u3001EC\u4ee5\u5916\u306e\u4e8b\u4f8b\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u6700\u65b0\u306e\u4e8b\u4f8b\u3001\u30cb\u30e5\u30fc\u30b9\u3001\u65b9\u6cd5\u8ad6\u304c\u8272\u3005\u8f09\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u304a\u52e7\u3081\u3067\u3059\u3002\u7d50\u69cb\u8aad\u3093\u3067\u308b\u65b9\u591a\u3044\u307f\u305f\u3044\u3067\u3059\u3088\u3002<\/p>\n<p>PS<br 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